Beauty Naturally

Entering the World of Natural Beauty

The journey into the world of natural beauty can be very different for each person. For some, seeking more natural options on store shelves may be based solely on a friend's praise of a new mascara – for others, it’s about avoiding chemicals and embracing holistic wellness. Allergies, as well as ecological and ethical reasons, also bring people to more natural beauty care.

Where to Start

Transitioning from synthetic products to a more natural world doesn’t require significant investments. However, there is one thing to pay attention to: product ingredient lists. Reading them can quickly provide a lot of information about the product.

Product labels can paint a desired picture, but when you can recognize the ingredients yourself, acquiring natural products becomes easy. Pure and genuine raw materials speak for themselves.

At Flow, we believe in simple beauty, and that’s why it’s important to us that you know what our products contain. Simplicity also ensures that our ingredient lists do not contain tongue-twisting words that are hard to pronounce.

We disclose everything about the raw materials in our ingredient lists and can guarantee with hand on heart that nothing extra is ever added to our products.

Handmade Natural Beauty

Flow Cosmetics' founder, Riitta, experienced a life-changing moment one March morning in 2003. In that moment, Riitta realized she no longer wanted to use harmful and synthetic products on her own or her children’s skin.

This moment also encapsulates Flow Cosmetics' philosophy, as a large part of our products are still based on edible, natural ingredients. Additionally, every soap, serum, and cream from Flow is handmade. All our production also takes place at our factory in Hyvinkää.

The Magic of Aromatherapy

Strong chemicals often have strong scents. Riitta, too, worked for a long time as a hairdresser, dealing with various chemicals daily. Although she didn’t become allergic to the strong substances, she still had a clear feeling that she no longer wanted to work with them.

This led Riitta to the world of aromatherapy, and its principles are incorporated into every Flow Cosmetics product.

Effective Wonders

In creating natural beauty products, Riitta particularly enjoys seeing the product process advance. What starts as an idea, through many stages and trials, becomes a natural product that is both functional and effective.

At Flow Cosmetics, we also take pride in the fact that our products not only nourish the skin but also bring well-being to the mind.

 

Artikkelin kirjoittaja

Summer